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Referral Programs for Food Trucks & Farmers Markets

Bring more locals to your food truck or farmers market booth through word of mouth.


If you’re running your business out of a food truck or at your local farmers market, you know how important it is for locals to show up and support you. Now you can use Pollen to create a referral program for your business, and bring more locals to your truck or booth, all through word-of-mouth. Your existing customers will be able to join your program in seconds, and start referring friends to you, right from their phones. Pollen lets you pause your program anytime (if you take a break in the winter) or edit it on the fly. It’s word-of-mouth referrals for farmers markets and food trucks, made simple.


Launch a referral program in minutes.

It’s as simple as 1, 2, 3.



Choose a gift

“Give your friends 25% off


Then a reward

and get a $5 gift card


And the number

for every 3 friends who use it.”


How it works.


Share the link to your program.

After you create your program, you just share 1 link. When customers tap or click the link, they’ll be able to join your program in seconds and start referring friends. Share your link anywhere your customers are: your website, social media, and more.


Customers join in seconds, create an account, and can refer friends right from their phone.

Your customers will be able to share your gift with friends in just a few taps, through text message, social, or anywhere else they want.

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Customers redeem rewards, in seconds.

Customers can use our “tap to redeem” feature, so everything is hands-free for you. And redeeming a Friend’s gift just takes a few seconds. From there, Pollen will invite the friend to join your program and start inviting their friends.


How Pollen makes you money.

As a business owner, you know that it’s important to make hay while the sun is shining. Once farmers market season is here, or the weather gets nice, it’s time to set up shop and bring as many locals as possible. Referrals lets you turn your existing customer base, and turn them into marketers for you. If you ask us, word-of-mouth marketing is the best way to grow, and Pollen makes that easier than ever for your food truck or farmers market business.

How about an example?

Let’s say your program is, “give your friends a free taco, and earn a free taco, for every 3 who come in.” You’ll be gaining new customers (who potentially come back to shop all season long) for the cost of a taco. Bottom line: referral marketing is one of the cheapest and best ways to gain new customers, and potentially year-long fans.

Calculate your restaurant’s potential profit using our ROI calculator.


Examples of what you can build…

Give your friends and earn for every
a free head of kale a $5 credit 3 who come in
a free loaf of bread a free pastry 2 who come in
25% off a $5 gift card 4 who come in


Everything we offer, at one low price…

  • Custom referral program: create a fully customized, two-way referral program.

  • Custom loyalty program: ditch the stamp cards and hole punchers (learn more).

  • Reporting: view how many customers and redemptions you have.

  • Fully-automated: Pollen rewards customers and invites friends, automatically.

  • Manage/edit: change, pause, or cancel your program anytime.

  • And more: we’re always working to add new features & tools. As a Pollen member, you get access to them all.

Learn more about our features.


Why Pollen?

No contract, signup fees or hidden costs.

No extra equipment needed.

One low, monthly cost.

Access to every feature & tool we release.

World-class support that really cares about your success.

Need more reasons? Here you go.


Try it free for 14 days.

Ready to launch your program and give Pollen a spin? Try it free for 2 weeks. Pollen works for everything from smoothie shops, to pizza, burgers, pubs, taco trucks, and more. If you’re eatery is a brick & mortar location, Pollen will work for you.