Episode 10

The story of Ugly Duck Coffee

Listen to the story of Rory, owner of Ugly Duck Coffee, located in Rochester NY. You'll hear how he went from a pop-up to a full-fledged shop, and his heart for customer service.



Rory is the owner of Ugly Duck Coffee, a small coffee shop in Rochester. I dropped by his shop, and we recorded this interview from inside his shop. You'll hear how he and his wife started the coffee shop with a pop-up, mobile coffee bar, and how they got to where they are now.


  • Managing and building a team, and the difficulty of “letting go”

  • Serving approachable coffee that makes anyone feel comfortable

  • A relentless focus on incredible customer service

  • Starting a coffee shop as a pop-up

  • And more…